Our customers have spoken. Last time, we became the third best PR agency in Sweden. Now, once again, we are nominated by the prestigious trade magazine Resumé for the price Kundens Bästa Byrå (Best Agency according to the customers) in the PR category.

Novus survey company has, commissioned by Resumé, asked our customers about how satisfied they are with Newsroom. The questions in the survey focused on particular skills, knowledge, business value and reliability.

Novus has also asked our customers if they can recommend Newsroom to other potential clients.

"It is particularly gratifying to be nominated for Kundens Bästa Byrå, as the price is based on what our customers think about us", says Gun Rosendahl, CEO of Newsroom.

The final rankings will be published on 24 May at a gala at Södra Teatern in Stockholm.


For more information, contact:
Gun Rosendahl, +46 (0)31-712 40 04

Third in Sweden and the best agency outside Stockholm. Newsroom consolidates its role as the leading PR agency in Western Sweden.
This was clear when the trade magazine Resumé on Wednesday evening presented the best agencies 2008 in advertising, events, publishing, design, web and public relations.
Only two PR agencies ranked better than Newsroom.
Last year Newsroom was ranked eighth best PR agency in Sweden. This year we reached third place.
"Our customers have great confidence in us and partnerships have deepened in recent years," says Newsrooms CEO, Gun Rosendahl.
"We can look back on two very successful years with an increasing demand for our services".
The Resumé agency ranking is based on a customer survey, conducted by survey company Easy Research.

Who says what on the Internet about your business ? And how can you use the Internet to your advantage?
Social media are today very effective channels to debate, promote and spread information.

- Social media are an increasingly important complement to traditional PR. In particular, social media are a great help to keep up a high level of attention generated by traditional PR campaigns. We can online, in real time, bring new information into the social media sphere, says Åsa Frykberg, PR Consultant at Newsroom.
Everybody do not understand the significance of social media. A good example of how to exploit social media is the Obama-administrations effort during the presidential election.
A recent study from the United States show that 77 percent of large and medium-sized enterprises believe that social media are important or very important. And the use of social media is increasing all the time. We have a similar progress in Sweden.
Companies in fashion, food and know-how have adopted social media more than others. But also many smaller businesses with limited marketing and advertising budgets use social media to create attention around the companys affairs in a cost effective manner. In Sweden, about eight percent of all companies have a blog today.
Social media are primarily Internet-based tools for sharing and discussing information . They include SMS, blogs, social networking, films, pictures, online games and electronic versions of newspapers with the opportunity to comment.

Do you want to know what is written about your business? Search:
Knuff.se (in Swedish)
Blogsok.se (in Swedish)
Blogpulse.com
Trendpedia.com
Wikipedia.org

Do you want to see films and pictures of your business online? Search:
Flickr.com
Youtube.com

For more information about social media, contact:
Göran Björklund, +46 (0)31-712 40 06

The information flow is constantly increasing and it is important for companies to find new, innovative ways to reach out with their messages. Web TV is a relatively new and particularly cost-effective way to be seen.

Web TV is an environmentally friendly communication channel.  With a strategic public relations plan as a basis, it increases availability, sales figures and visits to the site.
Through Web TV you can easily bring out and visualize your message in a new way, both externally to your target groups and internally to your employees.
- More and more companies realize that Web TV is an integrated part of the communication platform, "says Pernilla Holmgren Larsson, Webb TV producer and reporter at Newsroom.
Newsroom customize the Web-TV production according to the clients wishes and needs. We work closely with our clients and offer total solutions, from concept to finished products. This applies to both web sites, intranet sites and direct mail links by email.

Some of Newsrooms Web-TV services:
• Business presentations
• In motion press releases
• Product launches
• Internal training/Instruction films
• Employee presentations
• Story of services and products
• Customized Web TV advertising
• Newsletters/News features
• Film of inspiration/Pod casting

If you find this interesting, please contact:
Leif Simonsson, +46 (0)31-712 40 11

At Newsroom we produce about a hundred printed matters each year. Therefore, our choice of printing house is very important. Today we print a large part of our production at the family-owned printer Billes in Gothenburg. A strong contributing factor is that Billes always is at the front edge when it comes to the environment.
"The various environmental certifications are extremely important to us," says CEO Niklas Bille.
In addition to the better-known ISO certification of ISO 9001 (quality management) and ISO 14001 (environmental), Billes is also FSC- and PEFC-certified and Svanen Licensed.
"FSC and PEFC ensures traceability of the paper, and its raw material, all the way back to forestry. It also means that forestry meets the requirements for an environmentally friendly and sustainable business.
"The Svanen License, we have had for many years. A few years ago the requirements for this license was raised, and we were among the first printers to achieve the new Svanen License.
The building is also of the most modern cut. Among other things, we re-use waste heat from the printing machines to heat the entire building".
"We can ensure that all our production takes place with the highest quality and lowest possible environmental impact", says Niklas Bille.
Billes has 55 employees and a turnover of about 130 million SEK.

If you find this interesting, please contact our public relations consultant
Leif Simonsson, +46 (0)31-712 40 11

Newsroom has developed a method to help customers to communicate their environmental performance, both internally and externally.
"Most companies are actively working with the environment today. But many do it in silence. At Newsroom, we feel that the companies should see their environmental work as a competitive marketing advantage. Right communicated, it contributes to strengthen the companys brand and image", says Gun Rosendahl, CEO at Newsroom.
The Newsroom method for effective environmental communication can be adapted to most companies. Following an analysis we present a clear strategy with messages on how, what and to whom the environmental work should be communicated. We also give suggestions on various promotional activities to enhance the companys brand and increase the understanding of the companys environmental awareness.
"It is all about creating positive PR around the companys environmental performance to the right target groups. We do this by presenting environmental activities, in a news manner. For example, we may present news for selected journalists, challenge competitors in a debate article or create an environmental event. With a strategic mindset - where all the various activities support and reinforce each other - the company will become a forerunner in the field of environmental work", says Gun Rosendahl.

If you find this interesting, please contact our public relations consultant
Göran Björklund, 031-712 40 06

Newsroom produces the best Swedish staff magazine. RIM, the Swedish Association of Inhouse Editors, has selected the best staff magazine. Newsroom won the category "100 per cent external production."
- We are very happy about the result! Both the customer and we have high ambitions with Bilia News. It is particularly pleasing to get recognition from our own industry, says Gun Rosendahl, project manager and Newsroom's CEO.
Newsroom has produced Bilia News since 2002. Bilia is the largest car dealer in Scandinavia with sales and garages in Sweden, Norway and Denmark.
The magazine is published four times a year in all three countries. Newsroom produces text, photos, and illustrations and is also responsible for the design and the printing.
- The quality is very important for us. The magazine is neat, well written and credible, says Gun Rosendahl.
The jurys justification reads: "Bilia News is full of facts and news. The language is easy to read and the texts are short. The editorial ambition is to create togetherness within the group by letting all the professionals be heard. The cover with its retro feeling gives Bilia News its own expression and appeal. The pictures are well chosen and the editing nice and clear. The editorial is personal. The magazine had further increased its credibility by having more articles about the staff, as well as controversial subjects and debate. "

The top ten Swedish public relations agencies have been nominated by the marketing magazine Resumé for the award "Swedens best PR agency in 2007". Only one PR agency was located outside Stockholm, namely Newsroom with its headquarter in Gothenburg. It means that Newsroom is the best PR agency in western Sweden and one of the countrys top ten public relations agencies.
The nomination is based on a very comprehensive survey of the agencies customers.
- We are extremely happy and proud of the nomination. It shows that our customers appreciate what we do. Moreover, it is extra rewarding to be the only agency outside Stockholm, which is nominated for the award, says Gun Rosendahl, Newsroom's CEO.
The customer survey was conducted by Easy Research on behalf of Resumé.